Meitar Landau began her career as a flight simulator instructor in the Air Force, building discipline and confidence in high-stakes environments before transitioning into roles across the Ministries of Education and Finance. Drawn to fast-paced, entrepreneurial settings, she became the first employee at a startup, where she spent over three years building and leading go-to-market functions across customer success, sales, and operations. She later founded her own venture in cu

Samantha Lassoff is an executive coach and leadership advisor who works with founders, CEOs, and senior operators navigating complex decisions, growth, and the demands of scale. Her career spans financial services, fintech, technology, and high-growth companies. Her work focuses on helping leaders operate with greater clarity, stronger judgment, and more intentional impact. She began her career in executive search, shaping early leadership intelligence approaches that redefi

Mor’s career reflects the evolution of fintech itself, from strategy and infrastructure to hands-on product and partnership building and real-world impact. She began in strategic consulting, where she developed a foundation in breaking down complex problems and helping leadership teams turn strategy into action. That early experience continues to shape her approach, grounding her work in both analytical rigor and execution. She later joined Mastercard Advisors during a pivot